What are the real concerns facing Mailers?
Price. In today's market, the biggest concern is how much this will cost or save. The savings can add up if you mail in quantity. Early compliance for the Intelligent Mail barcode discount offers:
- $1.00 per 1000 pieces of Standard Mail
- $3.00 per 1000 pieces of First Class Mail
For smaller mailers, there are other incentives. Indirect savings through a more efficient mailing system also save everyone money and peace of mind. As you consider how to implement Intelligent Mail in your company, you should recognize that every approach offers unique solutions:
- Saving space on the envelope means less product waste
- Less undeliverable mail means higher ROI
Why should mailers care about the IMb?
Two reasons: First, mailers must be using the Intelligent Mail barcode on their mail as of May 2011 (as of January 13, 2011 the USPS has extended this deadline briefly) in order to qualify for automation prices.
The second reason is the extra data and tracking capabilities available through IMb. Even basic IMb can track mail and predict delivery dates. Those using Full-Service IMb will receive mail feedback about address quality and get automated address correction information.
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