The Data Quality Advantage

Identify duplicate records and gain an aggregate understanding of your contacts by consolidating or linking data from all sources in your organization.

Studies from data quality analysts, including Gartner, The Data Warehousing Institute (TDWI) and The Information Difference, all report that most organizations believe their data quality is fine. Yet those same reports show that, for many, this belief is based on a head-in-the-sand philosophy: if I can’t see it, it can’t hurt me. Without systems and processes to systematically validate and update contact data, quality quickly deteriorates. People and organizations move, go out of business, merge or even just change names.

• 42% of businesses make no effort to measure data quality (The Information Difference)
• 23.6% of all mail is addressed inaccurately (USPS)
• The quality of stored U.S. addresses declines 17% per year (USPS)
• Left unchecked, duplication rates of up to 20% are not uncommon (Dun & Bradstreet)
• Contact data quality problems cost U.S. businesses more than $600 billion each year in postage, printing and labor (TDWI)

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Below are a list of software products which offer De-Duping or address duplicate detection capabilities.

Address Duplicate Detection Software(De-Duping) and Integrated Web based Solutions
	Process dBASE, ASCII, Excel, Access, SQL and all ODBC accessed files directly Fast processing, 10-50 million records per hour Merge files with different field structures directly Assign priority for eliminating duplicate records Process up to 512 files in one run Split name, address, and city/state/zip fields on the fly Easy to learn and use Available as a software program or customizable API